8 Habits of Highly Effective Entrepreneurs

Being effective and highly focused is particularly challenging to achieve, even harder in the present modern scene of numerous distractions. For a successful life as an entrepreneur, you could take a cue from the titans in the world of business and entrepreneurship. The giants we know today in the world of entrepreneurship all have one thing in common, the habit of high efficiency and time management. Read on to know the eight must-have habits of highly effective entrepreneurs. 

How Did Successful Entrepreneurs Do It?

To be the best, you have to learn from the best, not necessarily re-living their lives but take into reconnaissance those building factors upon which their success was built. You need to study not just their professional ethics but social and personal ethics if you want to make some good/positive changes to your start-up. 

Research shows than most successful entrepreneurs are often too busy with innovations to write down on their journey. Of course, we all want to know what kept Jeff Bezos or Jack Ma on track when they started their businesses. Unfortunately, most don’t write on their journey, and even when they do, it’s filled with what they did and not the actual actions that led to their ideas in the first place. It’s safe to say the books are not particularly introspective. Based on interviews and research, these are some of the must-have habits of effective entrepreneurs, and the world has come to revere. 

Figure out what the market needs

One thing familiar with every successful/ badass entrepreneur out there in the market they provide for. The need to present an unrelenting demand for a vast majority of people. Bill Gates often says, and I quote,” Know the world I sheading to, and get there before them” that was his founding quote and idea to create one of the world’s most significant companies Microsoft. 

Now everyone has an idea; I bet you could list down five excellent products or service ideas in ten minutes. The human mind is very innovative, and billions of information are passed around your brain cells every second, all working on analyzing and creating solutions to the problem your mind has created to solve. However, because new ideas are infinitesimal and endless, you need to focus your thoughts on valuable market intensive insights. This translates to sticking to plans whose values won’t go down over a long period and also serves a broad market besides there are no guarantee people will buy into your ideas anyway as long as it doesn’t help them directly. 

Subsequently, discovering your market helps in the maximization of profit, imagine having this great product idea but no one to sell it to. But then again, this isn’t necessarily what drives most successful entrepreneurs just part of it. Take Facebook, for instance, when Zack created the app, he intended it only for a minimal group of audience, now look where the company is. Let’s take a look at the next point.

Don’t think about the profits, do what you love

All Popular and successful entrepreneurs out there have one thing in common; they didn’t set out to be productive; they all wanted the world to see how innovative they were. Money, however, is a byproduct of innovation. Making a fortune out of your product or services is directly dependent on how well the market assimilates the essence of what you’ve got. You may have the most excellent ideas, but without the passion and zeal necessary to bring that idea up to its best stages of realization, it’s as good as just another thought.

On the other hand, if your only focus is on gaining wealth and driving fast cars, then you’re bound to cut corners, shortchange your customers and sadly, but the truth fails to take adequate time in understanding what the market truly needs. This fact is actual for all businesses and services; it doesn’t matter if you’re trying to introduce a new product into the market or provide a rare service. Follow the advice in step one and ensure love what you’re doing. 

Build your team

There’s a famous Chinese saying, ‘ One tree does not make a forest’ of course this is right in all sense, a single tree represents independence, stability and the shed but does not qualify as a forest. Translate this into business; you cannot effectively manage a business without the help of a team of assistants. 

A company founder is like a tree root from which sprouts out other components and facets that makes up the business. Trying to micromanage without a team can only result in one of these four issues;

  • Slow business growth since everything goes through just one person, and that is you, thereby creating a bottleneck.
  • The business is bound to remain stagnant because it only relies on the opinion of one person (you).
  • You’ll always be exhausted hence a quick deterioration in health
  • Last but not least, the business will lack the best of ideas and innovations. If your company requires the contributions of the employees, they won’t bother to give you any ideas, after all, why should, at the end of the day, you’ll do what you want anyway.

Having a team is not enough; you have to bring everyone around the table regularly to throw up suggestions you never can tell what great ideas lie behind the least expected person.

Turn obstacles into assets

The best entrepreneur act and believe that even an event/ occurrence is a gift.  Though I’m not a huge fan of considering everything happens for a more significant reason or that ‘ problems are tantamount to better opportunities,’ but this mindset has led and guided the big names we know of today.

You may be forced to ask Why take this seemingly Pollyannaish approach? These are the main reasons

  • For starters, it helps you rediscover yourself. With this approach, you can go back to your thought process and analyze what went wrong with your idea, what people did and did not do about your plan. Without a doubt, if you go through these factors, you could learn one or two from the situations and restrategize your approach on a second attempt. 
  • It helps you stay a step forward ahead of your competitors
  • You already failed once; you can’t make that mistake a second time. Now you know just what to do

Read any and everything you get your hands on

Is there any successful profession on the planet who doesn’t read? I doubt so. One thing all the big names have in common is their unquenchable desire for more knowledge; they never stop learning or expanding their horizon, so why should you? Often time I peak with start-up entrepreneurs and they give me the “I am busy right now” attitude, and it’s very disappointing. If you do not read, how then do you gain the knowledge to be the best? 

The need to read is as essential and equivalent to seeing your start-up succeed. For them, it seems, the more successful they got, the more time they dedicated to reading. So here’s the advice, pick up a book each week, you sure won’t regret it

Watch how you spend the money

The highly effective entrepreneurs are masters of money management; they paid with great care and thus were able to manage other aspects and resources available to them. They created business models based on a balanced cash flow to avoid going bankrupt. 

Bankruptcy at the early stages of a business is a great hindrance to achieving more significant goals. Cash management cuts across a wide range of things, and being frugal with spending is common among young entrepreneurs today who feel the need to spend indiscriminately at the expense of their business. Feel like taking a cue from the legends rad about David Klein the founder of CommonBond, his life and marketing is an excellent example of proper money management. David’s earlier day is a clear example of the younger generation.

Take care of your mind and body (exercise)

Don’t get stuck or fixed on your computer all through the day, it’s very unhealthy, and in the long run, you’re bound to deteriorate health-wise. Always engage in physical exercises, go for regular medical checkups, and spend time with family and loved ones, and, most importantly, have a healthy support system or someone you can talk to about your emotions and fears. For the last part, a supportive family member or friend would be perfect but you have none, there are very good counselors online ready to give you a listening ear.

Taking care of your mind and body isn’t necessarily aimed at turning you into an Instagram model, the aim is to achieve a healthy body and mind necessary in going through the hazels that get thrown at you every day as you work. A simple daily walk is enough to keep the heart healthy and active. 

Focus on the highest value tasks

There are only a few hours in a day; how do you make the most out of it? When jobs come at your desks, there are grouped as either high value/priority or low value/priority tasks. The difference between successful entrepreneurs and those that failed is that the big names you know refuse to waste valuable time on the low-value tasks. They understand that time is valuable and hence concentrate on providing the best possible results on projects that matter; this way, they retain the big customers. To make headway as well, you have to concentrate on tasks that matter, restrict yourself to delivering the best results on them, any other thing is secondary.

To sum it up, no known entrepreneur has ever attributed his/her success to one particular habit; several factors contribute to what made their journey a success, but the ultimate success factor is discipline! Discipline alone is all you need to achieve any height of success you aspire. 

Five Best Online Marketing Books of 2020

If you’re a regular in the social media industry, you’ll know that it’s challenging to keep up with what is in vogue. Online marketing is an extremely dynamic field with a daily influx of new strategies, techniques, and tools. And as such, it’s an arduous task to try and grab the social media by the scruff of the neck except you are abreast with the best online marketing books. 

Why Online Marketing Books? 

Having been in the business long enough, I can confidently tell you that no matter how long you surf the internet for killer online marketing tips, the best you’ll get is rudimentary information and nothing more. That’s if you’re prudent enough to sift the needed knowledge from the jargon available. 

The internet is clogged every day with significant amounts of irrelevant information that would be of little help to those wish to expand on their online marketing knowledge and mastery. And even though many media marketing books make their way into the online archives, there are very few which can be of significant impact. 

Being abreast of the latest media marketing techniques and tools from blogs or news is beneficial, but if you desire to endue yourself with elaborate and in-the-moment knowledge, then you should constantly have the best online marketing books of 2020 on your reading desk. 

Who doesn’t want to grow and be atop of the competition? I can’t see any hands, which means everyone wants to be at the forefront of the contest. Because of that, we have come up with a catalog of books that will not only arm you with vital strategies and tactics to thrive in the bloodthirsty media market but also offers mentorship tips for your team of marketers. 

Be it a dig into the evergreen field of social media platforms, keeping up with dynamics of conversion or improving your persuasion psyche to turn prospects to clients; these carefully selected set of online marketing books will avail you insights that will enable you to upgrade your marketing dexterity for more thriving campaigns. 

Are you set to stuff your ereader with helpful books? Or maybe you prefer them paperbacks? Whichever you choose, tag along as I hit you with my five best online marketing books of 2020.

#1. Epic Content Marketing 

By Joe Pulizzi 

When we read online marketing books, our expectations are heightened as we look forward to getting new ideas and strategies. Unfortunately, this has not been the case with most books we read, and this lowers our enthusiasm with each new book. 

However, I assure you that it’s different, with this summer slam from Joe Pulizzi. The book offers actionable clues on helpful techniques for implementing content marketing strategies. It thoroughly guides you through the analytical process of creating engaging content that psyches your customers into action in five elaborate parts. 

  • Section 1 talks about the chronological facets of content marketing with their business cases 
  • Section 2 discusses methods of aligning your developing content marketing policy with an already functional sales strategy 
  • Section 3 elaborates the content development and management process 
  • Section 4 talks on the marketing proper, how to bring your compelling content to the right reader for a better effect 
  • Section 5 shows you how to measure the efficiency of your content marketing process 

Epic Content Marketing helps you place your company in a position that makes it accessible to customers. It does this with six precepts for content creation

1.  Your content should help solve a problem or provide answers to clients’ questions

2. Your content should be released on a consistent basis 

3. Your content should be conversational, written in an engaging tone spiked with humor 

4. Your content should highlight your viewpoint and not just concurring with established facts 

5. Your content should be able to persuade customers to buy without actually telling them to 

6. Your content should be of premium quality 

If you want a book with pragmatic cues and relevant examples of how a successful content marketing campaign should be, I strongly recommend this book. 

#2. Conversion Optimization 

By Khalid Saleh and Ayat Shukairy `

Nothing drives an online content reader away like an explicit persuasion in your content. That is the central message of Khalid and Ayat in conversion optimization, convincing an online user to become a customer by using the words ‘buy’ or ‘subscribe.’ It highlights ways of increasing your customer to user ratio with the aid of marketing principles, plan, and analysis. 

It doesn’t matter if you’re a huge e-commerce site or marketing your brand online, the book is laid out the experience of the authors from which you could pick a cue or two. Conversion optimization will teach you how to combine the needs of your target customers into a successful marketing campaign. 

 Who wants to increase their conversion rates to double digits in no time? I bet you do; here is a summary of the process from Khalid and Ayat’s conversion guide 

  1. Survey relevant case studies that exhibit substantial conversion ratio developments 
  2. Explore diverse phases of a successful sales campaign and compressed the importance of every phase 
  3. Identify with your site users by creating an engaging persona 
  4. Acquaint yourself with the techniques to handle customer FUDs (fear, uncertainties, and doubts) 
  5. Check the method online users prefer to use to get to a landing page 
  6. Establish a connection with your prospective customers using the above method 
  7. Evaluate the plan and implement changes needed 

#3. Selling the Invisible 

By Harry Beckwith 

Harry Beckwith dropped a masterpiece with this cracker, selling the invisible. The book is a concise and engaging handbook that highlights the distinct features of marketing actions and their probabilities. 

It explains how any assistance or service be it from a home office consultancy, or an international brokering agency can transform your website visitors to customers and keep them happy. This book exposes you to the rudiments and intricacies of service marketing and how to alleviate your prospects’ biggest fear, which is the fear of employing you. 

It’s loaded with powerful insights on how to unearth that invisible quality you have to offer your clients in the most detailed style. The book is written in a straightforward pattern, without jargon and is divided into small parts for easier comprehension. It further summarizes each section with a bullet point nugget at the end. 

Beckwith’s strategies are not limited to any area; it applies to all fields that work with a client showing you how they reason and how to deal with them. Unlike your regular marketing book that has common knowledge littered all over, selling the invisible is packed with ideas that you don’t know existed. 

Having gone through a litany of marketing books, I’ll recommend this one for any person who feels an inner urge to connect with the prospects without knowing how. This one right here is the masterpiece. 

#4. Social Media ROI 

By Oliver Blanchard 

Oliver Blanchard took remarkable strides towards answering some of the most disturbing questions on every online investor’s mind. These questions include – 

  • Do I need to do my business on social media? 
  • How do I get returns on the substantial investments I have made in social media marketing? 
  • How do I keep track of the investment? 

The top branding guru and marketing expert brings to light the best procedures for technique, planning, strategy execution, evaluation, analysis, and optimization in social media marketing. It will teach you how the best ways to distinguish your target impact (financially and non-financially) and the most natural means to achieve those targets. 

Social Media ROI enables tutors every online investor on how to maximize every dollar invested in social media. This you do by proffering empirical remedies for everything, including planning campaigns, connecting with prospects, and controlling emergencies. 

Everyone has a thing or two to learn from this book, whether you’re a start-up or multinational enterprise. You will be taught how to –

  1. Plan a productive evaluation of performance 
  2. Create a clear conception, objective and execution strategy 
  3. Implement actions and approaches for productive social media management
  4. Align public communications for larger business objectives and tasks 
  5. Evaluate your Frequency, reach and yield (FRY) 
  6. Utilize social media influence to render optimized client assistance    
  7. Incorporate social media into brand innovative, short term campaigns and long term agendas. 

#5. Digital Marketing for Dummies 

By Ryan Deiss and Hennesberry 

The book, which was touted to be the best marketing book of 2017, has finally made our list of best online marketing books of 2020. It is a comprehensive 300-page book that comprises the client expedition, strategic marketing planning, blogging, landing pages, data analysis, social paid display, email, and SEM

It also covers the basics of Search engine optimization SEO, while bringing to light the usefulness of the landing page which is always buried in the stash of channels as lofty-leverage in the backlink chain. They listed 57 blog-type suggestions, how to, roundup statistics, product tips, and comparison. 

In the section of the email, it suggested writing to provide answers to the questions: 

  • Why should they care? 
  • Who cares? 
  • Can you verify it?  
  • Why now? 

They proposed a reliable mechanism for visual reporting. And also it shares insights on how to incorporate the concept of SEO into various marketing media. 

To crown it all the publishers added the editors and designers team with the authors to achieve a polished book with highly sought after information not gotten from an ordinary business handbook. 

Final Word 

Much common information abounds on the internet, with finding an excellent online marketing book becoming harder than cracking a nut by the day. The internet is clogged every day with significant amounts of irrelevant information that would be of little help to those wish to expand on their online marketing knowledge and mastery

Reading refined books brings about a significant impact on your online presence and turns your prospect to client ratio to double numbers. 

What better way to start your business year than picking a book from our list of five best online marketing books of 2020 and digesting its helpful content? They are indeed the best; if you can read all, then be my guest.